Finance and insurance
3,6 / 10
How many clicks do you miss today?
Potential clients scan past you in just 1.2 seconds.
Every day, potential customers see your listing, click on a competitor, and you miss out on sales.
Find out in one minute how many clicks you're losing every day.
Why customers don't click on you in Google
You are visible in Google. But that does not mean people choose you.
Imagine you’re at a networking event. Someone walks towards you and you’d love to speak to them. But they walk right past you.
That’s what happens every day on Google.
Potential customers see your search result. They scan your title. And they choose someone else.
You’ve invested in visibility. You’re in the results. But if your search result doesn’t invite a conversation, people will simply walk on by.
EVERY MISSED CLICK IS A CONVERSATION THAT NEVER GOT STARTED.
Are your Google search results convincing?
Do you recognise yourself in this?
This is what the viewer sees
Potential
https://www.digitaltransactions.net/
Digital Transactions – Authoritative, insightful and t…
No description found
This is what Gjaelt feels
I feel completely invisible looking at this result because it ignores my problems entirely. There is no clear problem or sense of loss, and the missing description makes it feel like an empty shell. I wouldn't click because there is no personal relevance or urgency to catch my eye.
Here’s a better way
alternative
https://www.digitaltransactions.net/fast-track
Are you worried that slow tech adoption ruins your lead?
Daily fintech news clarifies market shifts so you can lead with speed. Claim your competitive advantage today.
Focuses on 'ruining your lead' which triggers a Doer's competitive drive much more than the generic original title.
This is what the viewer sees
On track
thepaypers.com/
The Paypers | Global Payments & Fintech Industry News
The Paypers covers the latest global news on payments, ecommerce, fintech, crypto, and the digital economy, as well as expert insights and analysis.
This is what Gjaelt feels
This result feels like a cold brochure rather than a helping hand. I never felt a clear problem or the risk of loss, so I didn't feel like the main character of this story. It's just too focused on the company itself to grab my heart. I’m hesitant to click because it feels like just more noise in a crowded inbox.
Here’s a better way
alternative
thepaypers.com/velocity
Are you frustrated by slow updates stalling your results?
Our vetted fintech intelligence exposes the cause of market shifts. Take command of your roadmap now. Act today.
Uses hard-hitting verbs like 'stalling' and 'command' to trigger the Doer's desire for speed and control.
The choice is made in 1.2 seconds.
People do not study search results. They scan them.
In 1.2 seconds, potential customers decide whether your search result is worth their time. Not consciously. Not rationally.
Their brain scans, recognises patterns and decides. Before anyone even realises it.
Just like a first impression in a conversation: before you’ve said a single word, the other person already has a feeling about you.
In those 1.2 seconds, it isn’t the best company that wins. It’s the result that feels most relevant the quickest.
If you want the click you have to stand out.
Missed clicks are missed chances.
But you don’t have to keep missing out on them.
Your search result isn’t set in stone. It’s text, and you can edit it.
Anyone who understands what happens in those 1.2 seconds can craft a search result that actually invites engagement.
One that actually gets the conversation started.
It’s not a question of more SEO. It’s a question of making the right first impression.
WIN THE CONVERSATION BEFORE IT EVEN STARTS.
HOW BIG IS YOUR MISSED CLICKS FACTOR?
Let’s say 1,000 people see your Google search result every week.
400 of them are actively searching for a solution*. But only 10 click through.
That means: 390 out of 400 active searchers do not choose you.
Then your MISSED CLICKS FACTOR IS 97.5%.
* Based on the Buyers Pyramid (Chet Holmes, The Ultimate Sales Machine)
That means a huge and invisible revenue leak!
How do you stop that invisible revenue leak?
Increase your click power.
Getting more clicks is not just about showing up more often in Google.
It is about giving people a stronger reason to choose your result when they see it.
It increases when your search result
- gets attention fast
- feels relevant right away
- shows clear value
- gives people a reason to trust you
- makes the next step feel easy
With a high click-through rate, people stop scrolling.
They read your text and click on it.
A high click power
- to double your online revenue, you only need to convince 10 of the 400 active searchers -
doubles the clicks
because you’ll grab the attention of 10 extra active searchers in 1.2 seconds
doubles the inquiries
because you’re attracting not 10 but 20 active visitors to your website
doubles the revenues
because twice as many applications also generate twice as much online revenue
Imagine: you grow from 10 to 20 customers per month.
With a € 500 margin per customer, you earn €5,000 extra margin.
Every month.
Stop missing clicks. Start winning clients.
No obligations - 100% free
You deserve to be chosen.
You’re listed on Google. You think you’re the better choice. But they’re not choosing you.
That’s frustrating because it’s costing you revenue without you even realising it.
I don’t think you should miss out on revenue just because someone is in a hurry.
That’s why I created MissedClicks for you. To help you get chosen within that 1.2 seconds.
After 30 years of experience in marketing, I realised that the right keywords get you noticed but don’t start the conversation. That’s decided in that one second before someone clicks: the moment of choice.
With MissedClicks, I show you what’s going on in your target audience’s minds and why they do or don’t choose you.
In this way, I bring real emotion back into your marketing
Up till now we have analysed 2645 web pages.
Of these, 99% have major revenue leaks!
My name is Henk Jelt Hoving.
For over 30 years, I have been working at the intersection of technology and marketing. I can help you understand why you are not being chosen.
I am Gjaelt, your AI assistant.
I analyze your search results through the lens of the 1.2-second scan. I use the NEO framework to show you exactly where you are losing attention and where your revenue is leaking.
Who is chosen in your sector on Google?
See examples of entrepreneurs who stand out
Small changes. Massive impact.
Most search results fail because they are invisible.
They look generic, sound like everyone else, and hide their value. We don't just "tweak" them; we weaponize them using the choice moment
The "invisible" result
thepaypers.com/
The Paypers | Global Payments & Fintech Industry News
The Paypers covers the latest global news on payments, ecommerce, fintech, crypto, and the digital economy, as well as expert insights and analysis.
Why it leaks revenue:
"This result feels like a cold brochure rather than a helping hand. I never felt a clear problem or the risk of loss, so I didn't feel like the main character of this story. It's just too focused on the company itself to grab my heart. I’m hesitant to click because it feels like just more noise in a crowded inbox."
The "chosen" result
thepaypers.com/velocity
Are you frustrated by slow updates stalling your results?
Our vetted fintech intelligence exposes the cause of market shifts. Take command of your roadmap now. Act today.
Why it wins the click:
"Uses hard-hitting verbs like 'stalling' and 'command' to trigger the Doer's desire for speed and control."
The searcher stops, reads, and clicks. The leak is plugged.
The cost of standing still
If you don't plug the leak, the math stays the same
Potential customers see your search result in Google every day. They look for 1.2 seconds and click a competitor instead.
The leak won't fix itself. If you do nothing, others will keep taking the clicks and customers you could have won.
Not because they are better, but because their first impression wins.
Don't let a "good enough" result be the reason you lose the revenue you’ve already earned.